Meeting, Incentive, Conferencing, Exhibitions

This picturesque corner of Italy has welcomed international VIPs such as Justin Timberlake, Jessica Biel, Utada Hikaru and more, to celebrate events in Apulia, particularly in the Itria Valley.

With burnt orange sunset views, lemon tree scattered grounds and an ideal climate all year round, this perfect Mediterranean spot definitely has a lot to offer to who is in search of a real life-changing experience.


Apulia’s many characteristics attract travellers worldwide. The local people’s friendly welcoming, its outstanding venues and accommodation facilities, its wide variety of spectacular destinations make it an ideal place for meetings, incentive travels, conferences and celebrations. Here are five great reasons why Apulia is highly appreciated by businesspeople and event organizers.


Gateway to the Mediterranean

Apulia’s location in the heel of Italy, stretched toward the fast growing economy of Albania and facing the twin beauty of Greece, makes it a natural gateway to the Eastern Mediterranean, enabling an easy flow of international goods and services while offering valuable opportunities to explore a wider area.

Regional MICE Destination

Over the past 20 years, Apulia has developed the personnel, facilities, infrastructure and experience necessary to become a regional leader in the international MICE industry. The venues for conferences and events in Ostuni, plus venues in the countryside of Valle d’Itria or the beaches of both the Adriatic and the Ionian seas, have hosted numerous successful national, regional and international events, supported by the latest technology and communications equipment, and by a well-developed MICE supplier sector that includes contactors and event organizers.

Easily Accessible

Grazie all’aeroporto di Brindisi, la Puglia è un nodo aeroportuale in crescita. La zona è servita anche dai treni ad alta velocità con collegamenti da e per Roma, il principale punto di riferimento internazionale in Italia. L’aeroporto di Brindisi gestisce oltre 20 compagnie aeree, inclusi voli charter e low cost, garantendo facili collegamenti verso le principali città europee: BARCELLONA 2h20m, BRUXELLES 2h35m,LONDRA 2h10m, GINEVRA 2h05m, MILANO 1h35m,PARIGI 2h45m, VENEZIA 1h25m.

Warm Hospitality

Apulians are renowned for their friendly hospitality, their warm welcomes to guests and a can-do attitude whereby nothing is too much trouble to ensure travellers, event organizers and delegates to achieve their objectives while visiting Apulia. In addition, the outstanding accommodation at hotels and resorts in all of Apulia’s major destinations as well as in tucked away resorts, makes it a highly desirable place to visit. The region boasts some of the very best hotels and resorts in Italy but, regardless of the official rating, guests can be assured of an outstanding welcome.

Great Travel Destination

With growing numbers, Apulia is an increasingly popular travel destination throughout the year: mild weather, sunshine, fabulous beaches and breathtaking resorts, eco-tourism adventures in natural parks or extensive, millenary olive groves, unique culture and a cuisine that is renowned worldwide for its excellence. Plenty of options are available, from world-class diving and sailing to golfing at courses of international standing, cycling tours, as well as traditional celebrations and folkloristic events. Besides, Apulia is home to some of Italy’s best SPA.